Branding, digital design, app design 2019–2021
With support from e–commerce platforms Salesforce, Brooks Brothers launched a mobile app in 2018 to enhance online shopping experience beyond its website. My role was to provide front end support, including changing responsive web design to the app interface and ensuring the content was compliant to ADA rules. Besides conducting in-depth research on design formats, I collaborated with e-commerce team on quality assurance. During the peak of COVID in 2020, while most Brooks Brothers stores remained closed, the app became an essential platform for frequent shoppers. It was rated 4.5/5 from 4,600 reviews on the App Store!
Creative director: Mike R / Art director: Natalie A
All rights are reserved to Brooks Brothers, Inc.
All rights are reserved to Brooks Brothers, Inc.
