Branding, print design, art direction, design direction 2018
Amid constant debate on the value of print media today, Brooks Brothers still highly emphasized print advertising during my time there. I was the design lead to produce the seasonal catalogue of Golden Fleece Collection, the top-tier luxury line of Brooks Brothers. I worked along with the creative director and art director on imagery, ranging from selecting images to correcting colors. The combination of different layouts, such as large borders, full bleed and close up, created a rhythmic flow as one read through the pages. The catalogue served to inspire loyal Brooks customers who strived to discover ultimate sophistication of menswear.
Creative director: Mike R / Art director: Natalie A
All rights are reserved to Brooks Brothers Inc.
All rights are reserved to Brooks Brothers Inc.
