Branding, print design, art direction, design direction 2018
Print marketing was still considered a strategic tool during my tenure at Brooks Brothers. As an integrated designer there, I was the design lead for this seasonal catalogue of the Golden Fleece Collection, the top-tier luxury line of Brooks Brothers. I collaborated with the creative director, art director, and external vendors on photography, and conducted image selection and color correction. The combination of various layout designs created a rhythmic flow as one reads through the pages. The catalogue served to inspire loyal Brooks Brothers customers—those who strive to discover ultimate craftsmanship and sophistication of menswear.
Creative director: Mike R / Art director: Natalie A
All rights are reserved to Brooks Brothers Inc.
All rights are reserved to Brooks Brothers Inc.
