Branding, digital design, art direction 2016–2021
Founded in 1818, Brooks Brothers is the oldest apparel brand in the US. When I joined the creative team, the company was still in the process of shifting its marketing focus from print to digital collateral to make it more relevant to the younger generation. Targeting the growing tech–savvy demographics, my role as a brand designer was to create an elevated browsing experience for the customers across all digital platforms, including weekly emails, website landing pages, online editorials, and paid ads. As a team, we successfully repositioned Brooks Brothers by combining its iconic heritage with contemporary trends, and ultimately pushed its market growth.
Creative director: Mike R / Art director: Natalie A
All rights are reserved to Brooks Brothers, Inc.
All rights are reserved to Brooks Brothers, Inc.
