Branding, digital design, art direction 2016–2021
Founded in 1818, Brooks Brothers is the oldest apparel brand in the United States. When I first joined the creative team, the company was still in the process of shifting its marketing focus from print to digital collateral to make it more relevant to the younger generation. My role was to provide the brand’s online customers with an elevated browsing experience across all digital platforms, including weekly emails, website landing pages, paid ads and its online editorial magazine. As a team, we successfully transformed Brooks Brothers into a more approachable and visually diverse brand.
Creative director: Mike R / Art director: Natalie A
All rights are reserved to Brooks Brothers, Inc.
All rights are reserved to Brooks Brothers, Inc.
