Branding, digital design, art direction, illustration 2021–2022
Zola is a popular online platform for wedding planning in the US. As a brand designer there, I was responsible for creating daily digital content and collaborating with the art director on photoshoot production. Marketing emails and organic social posts, featuring imagery shot in-house, kept Zola customers informed about the company's newest products and services, including various paper designs (save-the-dates, RSVPs, and invites) and popular wedding registry items. On Zola's Instagram and Pinterest accounts, my illustrations helped the brand establish a unique bond with wedding couples and guests. In 2022, the company underwent a rebrand initiative. In collaboration with creative agency Arts & Letters, it unveiled an updated logo along with new typography and colors.
Creative director: Reham I / Art director: Kelly L
All rights are reserved to Zola Inc.
All rights are reserved to Zola Inc.
