Branding, digital design, art direction, illustration 2021–2022
Zola is a popular online wedding planning platform based in North America. As a brand designer there, I was responsible for creating daily digital content and collaborating with the art director on styling photoshoots. Marketing e-mails and organic social posts, which featured imagery shot in the studio, kept members informed on the company's newest products and services. They showcased various designs of papers (save-the-dates, RSVPs, invites and more) and popular wedding registry items. On Zola's Instagram and Pinterest accounts, my curated illustrations on topics relatable to its followers helped the brand establish a special bond with couples and guests. In 2022, the company went through a rebrand initiative. In collaboration with creative agency Arts & Letters, Zola unveiled an updated logo along with new typography and brand colors.
Creative director: Reham I / Art director: Kelly L
All rights are reserved to Zola Inc.
All rights are reserved to Zola Inc.