Branding, identity design 2025
Ventinove is a New York-based company specializing in collagen-based nutritional supplements, targeting millennial women who seek honesty and excellence in what they put into their bodies. I designed the logo mark as a visual emblem that speaks to its brand values. The oval frame encloses a soaring crane behind ginkgo leaves, both of which symbolize health and longevity in Japanese culture. The brand name "Ventinove" flows gracefully across a ribbon, binding the elements into a cohesive composition. The design was inspired by ancient Egyptian cartouches and 17th-century European ex libris, creating an identity that feels elegant and timeless. Beyond the logo, I worked closely with the founder on Ventinove's brand guidelines, ensuring a consistent visual language.
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