Branding, digital design 2025–2026
What is another word for "bagpack"? JanSport.
As a graphic designer at the world's leading bagpack brand, I was tasked to create website landing pages, emails and paid ads on Shopify, Bluecore, as well as social media platforms such as Facebook and Instagram, to support brand storytelling. By collaborating with marketing, e–commerce, and wholesale team members, I translated briefs from concepts into visual assets that aligned with creative directions led by JanSport Global HQ. While each campaign appeared to feature a different persona for the purpose of tapping into the ever-evolving lifestyle of Gen Z, my work helped JanSport bring higher engagement rate and stronger sales performance in FY25.
Associate creative director: Ellen I
All rights are reserved to VF Corporation
All rights are reserved to VF Corporation
