Branding, identity design 2022
Stone’As is a Taiwan–based menswear brand established in 2011. The founder pushed for a visual update to celebrate its 10th year anniversary, so I was commissioned to create a mascot for a limited capsule collection. The amoeba–like creature is shaped like a mixed letter of S and A from Stone and As in a semi-solid silhouette. It is curious, fun, and shapeshifting like the whimsically-named Stone’As.
