Branding, identity design 2022
Stone'As, a Taiwan–based menswear brand established in 2011, sought a visual refresh to celebrate its 10th anniversary. I was commissioned to conceptualize and create a unique mascot for a limited capsule collection. The result is a dynamic, amoeba–like creature that serves as the centerpiece of the collection. Shaped as a stylized fusion of the letters 'S' and 'A'—from Stone and As—in a semi–solid silhouette, this whimsical character perfectly embodies the brand's spirit. It is curious, playful, and shapeshifting, reflecting the unique identity of Stone'As.
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