Branding, digital design, UI design 2023–2024
As the design lead for Gallery x Chiao, a contemporary art gallery based in Taipei for emerging Taiwanese artists and the School of the Art Institute of Chicago (SAIC) alumni, I led the transformation of its digital presence. Starting with only the logo—the sole brand asset at the time—I developed a cohesive visual identity by creating a digital style guide outlining the gallery's color palette and typography. Based on in-depth user research and competitor analysis, I designed and launched the new website, which served as a critical touchpoint in shaping Gallery x Chiao's professional image in Taipei's art scene.
Art direction: Joanne H
All rights are reserved to Chiao x Art Ltd.
All rights are reserved to Chiao x Art Ltd.
